How to Start Jewellery Shop in India

Gehna Team
April 2, 2024
6 mins read

How to start Jewellery Shop in India?

Do you have any plans to launch a jewellery company in India?  With plenty of benefits and a lengthy history, it's an exciting venture. Enormous with promise, this notion is steeped in cultural legacy. Still before you start your jewellery business, there are a few crucial things to arrange. With this step by step guidance, you can be sure that the process of starting a successful jewellery store in India will go smoothly from concept to making a successful business.


Table of Contents

  • Planning Your Jewellery Shop
    • Concept and Target Audience
    • Location 
    • Layout
    • Sourcing Jewellery and Inventory Management
  • Legal and Regulatory Requirements
    • Business Registration
    • GST Registration
    • BIS Hallmark License (if applicable)
    • Insurance
  • Setting Up Your Shop
    • Staff Training
    • Security Measures
    • Marketing and Promotions
  • Managing Your Jewellery Shop with GehnaERP
  • Conclusion
How to Start Jewellery Shop In India


Planning Your Jewellery Shop

Concept and Target Audience:

Establishing the idea for your store is the first stage.  Will you provide a combination of classic gold jewellery, modern diamond jewellery, or focus more on Silver Jewellery, or will you focus on traditional gold jewellery? It is very important to determine who your target market is : bridals, young professionals just starting out in the workforce , or a particular local demographic. This will affect the jewellery you choose, how much you charge, and how you market.

Location : 

Selecting the ideal location is important . When choosing a location, consider a number of aspects, such as: 

Foot Traffic : Select an area with a lot of foot traffic, preferably one that is frequented by the people that make up your target market. Depending on your product mix, high streets, shopping centres, and locations close to wedding venues might be suitable choices.

Visibility: Make sure the street can clearly see your store. Customers will be attracted  by a well-lit shop with eye-catching window displays. Remember "Jo dikhta hai woh bikta hai

Security: Since jewellery is a precious item, it is best to choose a place with strong security. A secured facility with only one entry gate, appropriate security measurer, and CCTV coverage are all things to look for.

Accessibility: Take into account elements like parking accessibility, easy to reach by public transport should be taken into consideration before choosing a location.

Layout : 

Your jewellery store should offer an engaging experience that embodies the uniqueness of your company, rather than just being a place to sell goods.Your first goal should be to create a visually striking store. Here's how to do that:

Your store should have a friendly, practical layout and interior design. By strategically positioning lighting to accentuate your jewellery, you may create a warm and inviting atmosphere. Consider including comfortable seating areas, display cases, and obvious labelling to enhance the customer experience.

Sourcing Jewellery and Inventory Management:

Before Start Purchasing for Jewellery, do a mandatory market recce, Build partnerships with reputable jewellery suppliers.  GehnaERP, a user-friendly jewellery billing software, may help you manage your inventory more efficiently. Track each piece's specifications (metal type, weight, gemstones), keep track of stock levels, and generate sales & purchase reports. This guarantees that you have the proper jewellery in stock to satisfy client demand and avoids overstocking.

Legal and Regulatory Requirements

Business Registration:

Set up your firm as a sole proprietorship, partnership, or Limited Liability Partnership (LLP). Consult an expert regarding Business Registration.

GST Registration:

The Goods and Services Tax (GST) is required for firms that exceed a certain revenue threshold. Register for GST to comply with tax requirements and produce GST invoices for your clients. GehnaERP streamlines GST invoicing by letting you generate invoices with proper tax computations at the point of sale.

BIS Hallmark License (if applicable):

The Bureau of Indian Standards (BIS) hallmark verifies the purity of precious metals in jewellery. If you intend to sell hallmarked jewellery, you should obtain a BIS licence.

Insurance:

Secure comprehensive insurance coverage to safeguard your shop and inventory from theft, fire, and other unexpected events.

Setting Up Your Shop

Staff Training:

Make an investment in educating your employees on jewellery identification, sales strategies, and customer service. In order to familiarise them with the capabilities of the program for effective inventory management and billing, GehnaERP can be a useful training tool. Familiarising your staff with the software's features for efficient billing and inventory management.

Security Measures:

Put in place strong security measures to discourage theft.  Installing CCTV cameras, alarm systems, and hiring security guards as needed are all included in this.

Marketing and Promotions:

To draw clients, create a marketing strategy. Make use of local ads, internet resources, and participation in pertinent activities. To develop a clientele, provide loyalty plans and promotions. Start posting on Instagram & other social media platforms before opening your jewellery store.

Managing Your Jewellery Shop with GehnaERP

GehnaERP is more than just a billing program. It's a complete management system for jewellery stores. GehnaERP gives you the following powers:

  • Simplified Billing : Easily create GST-compliant bills with all the necessary information, such as the weight, description of the jewellery, and charging information.
  • Inventory Management : Keep track of your complete jewellery supply instantly. Make sure you're ready for customer demand by creating reports that show low-stock items.
  • Girvi (Loan) Management : Effectively oversee the pawned jewellery transactions. Utilise the software to keep track of loan data, interest computations, and due dates.
  • Sales & Customer Management : Track customer purchase histories for focused promotions, evaluate sales patterns, and determine what products are selling the best.
  • Easy-to-use Interface : GehnaERP boasts a user-friendly interface, making it a breeze for your staff to learn and navigate.

Conclusion

In India, starting a jewellery store involves preparation and commitment. These guidelines, along with some familiarity with the legalese and the use of GehnaERP software, can help you turn your idea into a successful company.

Are you prepared to start your jewellery store adventure? Get Started with GehnaERP for free today to enjoy the advantages of having a potent jewellery management tool at your disposal!